Top Management · Cashback Program · February 2025
ROI 186% — revenue exceeds costs by 1.86×
Revenue 7,560 K ₴ · Accrued cashback 4,060 K ₴ · Paid out 2,761 K ₴ (68%)
Revenue vs Cashback Costs · by month
K ₴ · Purple = bank revenue · Light = accrued cashback · Neutral = paid cashback
February 2025
Bank Revenue
7,560 K ₴Accrued Cashback
4,060 K ₴of which paid out
2,761 K ₴ (68%)balance on accounts
1,299 K ₴ (32%)Monthly ROI
186%
vs 173% in January +13pp
ROI = Revenue / Accrued Cashback × 100. Conservative estimate — accounts for all obligations.
Active Clients Growth
Selected and used cashback in a month
+91% over 6 months · Covered base share: 57%
Turnover Dynamics
With cashback vs without program · K ₴ / month
Turnover with cashback +177% over 6 months · Total February: 191 M ₴
Bank Revenue per Client
Actual monthly revenue · ₴ / client
February: 218 ₴ With cashback vs 93 ₴ without · +134%
Bank Revenue Structure
K ₴ · ■ With cashback ■ Without program · Hover = details
With cashback:InterchangeCommissionCredit limit %Other
Without program:same structure (neutral)
Key Signals
ROI 186% for February — 150% target exceeded
Revenue 7,560 K ₴ with accrued cashback costs of 4,060 K ₴. Growth for the 6th consecutive month.
Funnel conversion: 61% at 64% target
Product team launched an A/B test with push reminders. Results expected March 10.
Cashback balance on accounts: 1,299 K ₴ (32% of accrued)
Clients retain part of the cashback — this is a bank liability and also a retention resource.